Branding

White Square Festival calls Nigerian agencies for entries

Leading creative, experiential, media buying and public relations agencies in Nigeria's...

Nigerian media inaugurates Ombudsman to strengthen confidence

By Felicia Nwosu To build a stronger media profession that would work for the...

Plan for unexpected scenarios in VUCA economy, Salvador urges marketers

By Abimbola Mohammed Damola Richard Salvador, CEO and Lead Strategist at Digisplash,...

Apple unveils Pay Later App

By Felicia Nwosu Apple is redefining the fintech landscape by embarking on the latest...

Davido rebrands record label

By Felicia Nwosu Omo Baba Olowo crooner, Davido, has repositioned his music career...

“Focus on strategic relationship, scenario planning”

By Ibidunni Banjoko Young professionals in the Integrated Marketing Communication...

Pepsi redesigns logo, brand identity to usher in new era

By Joseph Ekeng Pepsi is set to unveil a new brand identity, which will include...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...

50th Anniversary Celebration: AAAN holds fitness walk, donates to charity

As part of activities marking its 50th anniversary celebrations, the Association...

AISOP appraised one year after

By Felicia Nwosu One year and five months after the introduction of the Advertising...