Tag: Branding

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Coca-Cola is distinctively positioned to stay ahead of competition – Gbolahan Sanni

Coca-Cola Nigeria is an equitable and resilient brand whose futuristic goal-oriented...

IMC and government synergy needed to change perception of made-in-Nigeria products – experts

By Oghale Mafuru Experts in the field of marketing, advertising and communication...

Nescafé unveils new coffee blends

Nestlé has announced from the Nescafé Gold Blend Roastery Collection, the launch...

Heineken celebrates Sustainable Fashion with Lagos Fashion Week, “Woven Threads II”

It’s over! The Heineken Lagos Fashion Week - Woven Threads II ended with the most...

The battle of milk brands for market share

By Ibidunni Banjoko Milk is a staple food widely consumed by almost everyone across...

Embracing experiential connection for consumers’ emotional bond

By Felicia Nwosu To capture the heart of your target audience, you have to go...

Coca-Cola unveils new logo design

The drinks giant, The Coca-Cola Company, has announced a new design system for the...

Heineken launches ‘You’re Never Watching Alone’ campaign

Heineken, proud sponsor of the world’s most prestigious club competition, the UEFA...

Colgate charges women to strive for the best in face of challenges

Toothpaste brand, Colgate, in line with this year’s International Women’s Day...