Branding

Heineken promotes Greg-Egu to senior brand manager, Switzerland

By Felicia Nwosu The Heineken global Company has promoted marketing expert,...

Gangs of Lagos movie: When creativity becomes de-marketing

The movie Gangs of Lagos has drawn a huge rebuke from the Lagos State Government...

Global distilled spirits market estimate to reach $33.5 bn by 2027

By Felicia Nwosu Business Wire, a Berkshire Hathaway company and global leader,...

IMC leaders vow to curtail quackery

By Oladapo Olatoyosi To stem the tide of quackery and unprofessional practices...

Darshan joins Snap to strengthen advertising

By Ibidunni Banjoko Poised to improve ad performance, Snap Inc. the owner of the...

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every advancement...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...

TikTok’s ban will result in loss of lucrative marketing channel – Ewuoso

By Felicia Nwosu With various countries joining the growing list of those clamouring...

NCC refutes allegations of telephone tracking, leakage

By Felicia Nwosu The Nigerian Communications Commission (NCC) has refuted the allegations...

EU set to ban sales of new CO2-emitting cars in 2035

By Felicia Nwosu As governments and brands across the board grapple with climate...