Tag: Branding

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

Health benefits of parboiled rice

With different varieties of rice in the marketplace at your disposal, you might be...

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

The future of marketing is immersive ecosystem – experts

By Felicia Nwosu Technological disruption has no doubt given a new paradigm shift...

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

Consumers reveal loyalty determinants to table water brands

 By Felicia Nwosu Water, they say, is life and one of the most essential entities...

Iris beats McCann, Dentsumcgarrybowen to clinch Dreams’ £20m account

Iris has beaten McCann UK and Dentsumcgarrybowen to be appointed the creative and...