Tag: Branding

Loeries’ CEO to speak at MARKETING EDGE IMC Quarterly Virtual Summit

Preetesh Sewraj, Chief Executive Officer, Loeries Africa and the Middle East, the...

Sunlight launches fast oil stain removal dishwashing liquid

Unilever Nigeria, world renowned producer of Fast Moving Consumable Goods (FMCG)...

Zenith Bank, Jumia, Chivita, others win 2020-2021 World Branding Awards

Prestigious World Branding Awards, the ultimate global brand recognition accolade...

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes smaller...

Elkris Superoat Swallow thrills with open market and neighbourhood storming

Elkris Superoat Swallow, a premium oat brand from the stable of Elkris Foods Nigeria...

Three Crowns kicks off Fitness Challenge campaign

Three Crowns milk, the second flagship product of FrieslandCampina WAMCO with the...

Peugeot launches new logo

Peugeot, the pan-Nigerian brand and world oldest carmaker, has unveiled a new brand...

Apple Music unveils Africa’s superstars to the world

Apple Music, with the initiative, Africa to the World, has unveiled some of Africa's...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

MILO moves to paper straws to protect the environment

MILO brand, the world's leading chocolate malt beverage drink, through its innovative...