Tag: Branding

Brands need to evolve with consumers – Mogbolu

By Abimbola Mohammed Moses Mogbolu, Products Group Manager, Vitafoam Nigeria Plc,...

Nigerian brands are consumer-centric but more sales-driven – Aguocha

By Felicia Nwosu Lynda Aguocha, founder, ‘Live with Lynda’, a brand and campaign...

Why brands should think Ambient Advertising

Elizabeth Olagunju "Content is King, Creative is Queen"-Garry Vaynerchuk There...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

Ukraine crisis: Netflix, TikTok halt services in Russia

By Abimbola Mohammed Following other brand owners' pullback in their services...

Divergent views trail alleged sack of security guards at Chicken Republic for dancing

By Oghale Mafuru Brand management is a technique for increasing brand perception...

MARKETING EDGE on TV hosts Ozone Mbanefo this Wednesday on TVC News DStv Channel 418 at 12:30 pm

By Oghale Mafuru MARKETING EDGE on TV, the leading advertising and brand-centric...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News, DStv channel 418 on Wednesday @ 12:30pm

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

Rebranding is the best PR for political parties ahead of 2023 elections-Obinna Inogbo

By Oghale Mafuru As the upbeat to the 2023 general elections gathers momentum,...

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