Branding

Nigerian agencies dominate 2023 Pitcher Awards

By Joseph Ekeng Nigeria emerged as the leading country at the sixth edition of the...

Heineken to invest more than $852m in South Africa over next 5 years

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has announced plans...

MARKETING EDGE commences special publication on Nigerian Corporate Amazons

By Felicia Nwosu MARKETING EDGE, Nigeria's leading brand and marketing magazine,...

Smart spending in Africa: How budget-conscious consumers are shaping the market

Unyielding in the face of economic uncertainties, African consumers are blazing a...

Public Affairs experts canvass policy direction for incoming government

By Ibidunni Banjoko Public Affairs experts and economists have identified critical...

Gen Zers are shapers of the future – Brand Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...

Vodacom, MTN battle for African Fibre Market, as Demand for faster data spikes

Mobile network operators invest heavily in fibre infrastructure to meet growing demand...

AISOP’s slow implementation is due to lack of support – Oluwasona

By Felicia Nwosu Following the observation made by some industry practitioners...

Hilda Baci sets new Guinness World Record for ‘marathon cooking’

By Abimbola Mohammed Hilda Effiong Bassey, Nigerian chef, popularly known as...