Tag: Branding

The battle of milk brands for market share

By Ibidunni Banjoko Milk is a staple food widely consumed by almost everyone across...

Embracing experiential connection for consumers’ emotional bond

By Felicia Nwosu To capture the heart of your target audience, you have to go...

Coca-Cola unveils new logo design

The drinks giant, The Coca-Cola Company, has announced a new design system for the...

Heineken launches ‘You’re Never Watching Alone’ campaign

Heineken, proud sponsor of the world’s most prestigious club competition, the UEFA...

Colgate charges women to strive for the best in face of challenges

Toothpaste brand, Colgate, in line with this year’s International Women’s Day...

Global Recycling Day: Coca-Cola awards N303m in grants to 8 Nigerian NGOs to drive environmental sustainability

As part of The Coca-Cola Company’s commitment to leading sustainability efforts...

Cadbury launches Creme Egg beer by Goose Island brewery

Cadbury has partnered with Goose Island brewery UK, for a new Creme Egg beer. The...

Loeries’ CEO to speak at MARKETING EDGE IMC Quarterly Virtual Summit

Preetesh Sewraj, Chief Executive Officer, Loeries Africa and the Middle East, the...

Sunlight launches fast oil stain removal dishwashing liquid

Unilever Nigeria, world renowned producer of Fast Moving Consumable Goods (FMCG)...

Zenith Bank, Jumia, Chivita, others win 2020-2021 World Branding Awards

Prestigious World Branding Awards, the ultimate global brand recognition accolade...