Tag: Branding

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs are...

McCann London gets second Chief Strategy Officer

McCann London has head-hunted Nusara Chinnaphasaen, a former Saatchi & Saatchi...

Throwback Thursday: Every brand needs logo refresh

By Abimbola Mohammed Every brand needs a logo. A company's logo is crucial to...

Tyson 2.0 taps AB Inbev’s Jackie Guarini as Inaugural CMO

Tyson 2.0, the cannabis company recently launched by Mike Tyson, legendary boxer,...

2022 NIMN Conference designed to revolutionise the profession

By Oghale Mafuru The new normal occasioned by the coronavirus pandemic has made...

Publicis strengthens solution architecture with Scott Hagedorn

Scott Hagedorn, former Omnicom Media Group CEO has been tapped by Publicis Groupe...

EXMAN holds Valuethon 1.0 today

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

FT ranking is a boost on Nigeria’s brand perception- Inogbo

By Oghale Mafaru Following the recent Financial Times ranking of Nigeria as one...

Knowledge is the powerhouse for growth in IMC -Experts

By Oghale Mafuru There is no gainsaying that the Integrated Marketing Communications,...