Branding

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

Adesua Dozie emerges Exxon Mobil’s first female vice chairman

By Felicia Nwosu Adesua Dozie, the quintessential trailblazer has emerged as Exxon...

Global video ad spend to hit US$229.80bn by 2027

By Ibidunni Banjoko Statista, a research agency in Germany reports that the Video...

Tiger Beer drives 30% growth for NB Plc premium brands

By Joseph Ekeng Tiger, the renowned international premium beer brand, has achieved...

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

GWR confirms Baci as new cook-a-thon record holder

By Abimbola Mohammed The Guinness World Record has officially declared Hilda Effiong...

Google introduces AI Chatbot to revamp search experience

By Joseph Ekeng In a bid to stay ahead of the rapidly evolving artificial intelligence...

None regulation of AI can infringe on IP right – Okonkwo

By Abimbola Mohammed  Ifeanyi Okonkwo, Manager, Nigeria & Africa IP Portfolio,...

NLC and its uni-modal engagement strategy

By Abimbola Mohammed President Bola Ahmed Tinubu’s affirmation of the removal...

Global alcohol market to slow down amid challenging landscape

By Joseph Ekeng In the face of a challenging political and economic landscape,...