Tag: Branding

Maltina thrills consumers as ‘School Games’ ends in Lagos

It was fun, glitz and glamour with excitement as the concluding part of the second...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

Cristiano Ronaldo’s gesture costs Coca-Cola $4billion market value

Cristiano Ronaldo's gesture towards Coca-Cola during Portugal vs Hungary press conference...

Auto firms may pay up to £115tr in compensation over mis-sold cars

Some of the world’s biggest car manufacturers have found themselves in a £115tr...

Celebrating Amber @1

"This is the Lord’s doing; it is marvellous in our eyes." A year ago, you landed...

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Coca-Cola is distinctively positioned to stay ahead of competition – Gbolahan Sanni

Coca-Cola Nigeria is an equitable and resilient brand whose futuristic goal-oriented...

IMC and government synergy needed to change perception of made-in-Nigeria products – experts

By Oghale Mafuru Experts in the field of marketing, advertising and communication...

Nescafé unveils new coffee blends

Nestlé has announced from the Nescafé Gold Blend Roastery Collection, the launch...

Heineken celebrates Sustainable Fashion with Lagos Fashion Week, “Woven Threads II”

It’s over! The Heineken Lagos Fashion Week - Woven Threads II ended with the most...