Tag: Branding

ASUU strike extension: Decline in  brand perception of State-owned Universities

By Oghale Mafuru Nigerians have expressed disappointment and displeasure over...

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

Chicken Republic New Food Menu “Egg Star”: Yay or Nay?

  Elizabeth Olagunju "Every new change forces all the companies in an...

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

 Accord Party declares Ogunbiyi as gubernatorial flagbearer

By Felicia Nwosu As the Osun State governorship election gains more momentum,...

MARKETING EDGE on TV hosts Ukubeyinje today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Immersive communication is new reality for brands’ success – Ozekhome

By Oghale Mafuru The power of immersive communication is gaining prominence with...

PR is highly misunderstood- Kelechi Nwosu

By Oghale Mafuru To reposition the Public Relations practice in Nigeria, The Chief...

Brands need to evolve with consumers – Mogbolu

By Abimbola Mohammed Moses Mogbolu, Products Group Manager, Vitafoam Nigeria Plc,...

Nigerian brands are consumer-centric but more sales-driven – Aguocha

By Felicia Nwosu Lynda Aguocha, founder, ‘Live with Lynda’, a brand and campaign...