Tag: Branding

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

 Accord Party declares Ogunbiyi as gubernatorial flagbearer

By Felicia Nwosu As the Osun State governorship election gains more momentum,...

MARKETING EDGE on TV hosts Ukubeyinje today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Immersive communication is new reality for brands’ success – Ozekhome

By Oghale Mafuru The power of immersive communication is gaining prominence with...

PR is highly misunderstood- Kelechi Nwosu

By Oghale Mafuru To reposition the Public Relations practice in Nigeria, The Chief...

Brands need to evolve with consumers – Mogbolu

By Abimbola Mohammed Moses Mogbolu, Products Group Manager, Vitafoam Nigeria Plc,...

Nigerian brands are consumer-centric but more sales-driven – Aguocha

By Felicia Nwosu Lynda Aguocha, founder, ‘Live with Lynda’, a brand and campaign...

Why brands should think Ambient Advertising

Elizabeth Olagunju "Content is King, Creative is Queen"-Garry Vaynerchuk There...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

Ukraine crisis: Netflix, TikTok halt services in Russia

By Abimbola Mohammed Following other brand owners' pullback in their services...