Branding

Unilever, Arzeda  partner on AI generated performance-enhancing enzyme

By Kingsley Odii Unilever, a multinational consumer goods giant has partnered...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

Adesua Dozie emerges Exxon Mobil’s first female vice chairman

By Felicia Nwosu Adesua Dozie, the quintessential trailblazer has emerged as Exxon...

Global video ad spend to hit US$229.80bn by 2027

By Ibidunni Banjoko Statista, a research agency in Germany reports that the Video...

Tiger Beer drives 30% growth for NB Plc premium brands

By Joseph Ekeng Tiger, the renowned international premium beer brand, has achieved...

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

GWR confirms Baci as new cook-a-thon record holder

By Abimbola Mohammed The Guinness World Record has officially declared Hilda Effiong...

Google introduces AI Chatbot to revamp search experience

By Joseph Ekeng In a bid to stay ahead of the rapidly evolving artificial intelligence...