Tag: Branding

ARCON unveils universities to debut maiden colloquium

By Felicia Nwosu In line with its strategic plan to bridge the yearning knowledge...

WPP acquires Goat to create top global influencer marketing agency

By Ibidunni Banjoko WPP has announced the acquisition of Goat, one of the world’s...

CWay Group targets young professionals in new social media campaign

By Joseph Ekeng Amidst growing concerns by consumers over rising inflation in...

Insight Publicis launches Creative Interns Academy to give life, bridge Nigeria’s ad talent gap 

Insight Publicis, West Africa's leading creative advertising agency, has launched...

Heineken redesigns Strongbow Cider to check consumer apathy sales decline

By Joseph Ekeng Amidst consumer apathy and persistent sales decline, Heineken has...

MARKETING EDGE on TV reschedules to host Akingbala this Thursday

Foremost Marketing and advertising television program, MARKETING EDGE on TV will...

“Marketers must use data, human insight to build long-term strategy”

By Ibidunni Banjoko Marketing experts have tasked brand owners and custodians to...

Nigerian cinema’s revenue records dropped in February

By Felicia Nwosu The Cinema Exhibitors Association of Nigeria (CEAN) has announced...

Meet MARKETING EDGE’s Lead Speaker @ IMC Quarterly Virtual Summit – Nsarkoh

Yaw Nsarkoh is the Executive Vice President of Unilever Ghana and Nigeria. He has...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Salvador

Damola Richard Salvador is the CEO and Lead Strategist at Digisplash, a content-led,...

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