Tag: Branding

CBN takes eNaira sensitisation drive to UNILAG’s “Law Ladies”

Central Bank of Nigeria (CBN) has taken the sensitisation drive of eNaira to women...

TikTok’s Pulse Premiere to connect creators and advertisers

By Kingsley Odii TikTok, one of the most used social media platforms, has launched...

Madison blames lack of competence on marketing’s identity crisis

By Felicia Nwosu Christopher Madison, CEO Dentsu Kenya, has revealed that, in today's...

Setting agenda for new Twitter boss

By Olatoyosi Oladapo The change of leadership in Twitter, the popular microblogging...

Meta set to roll out ‘edit’ feature for all WhatsApp users

By Abimbola Mohammed Over the next few weeks, WhatsApp users globally will be able...

Nigerian agencies dominate 2023 Pitcher Awards

By Joseph Ekeng Nigeria emerged as the leading country at the sixth edition of the...

Heineken to invest more than $852m in South Africa over next 5 years

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has announced plans...

MARKETING EDGE commences special publication on Nigerian Corporate Amazons

By Felicia Nwosu MARKETING EDGE, Nigeria's leading brand and marketing magazine,...

Smart spending in Africa: How budget-conscious consumers are shaping the market

Unyielding in the face of economic uncertainties, African consumers are blazing a...

Public Affairs experts canvass policy direction for incoming government

By Ibidunni Banjoko Public Affairs experts and economists have identified critical...