Tag: Branding

Bud Light’s brand health tanks amidst boycott uproar

By Joseph Ekeng Bud Light's brand health is still reeling from the consequences...

Nigeria wins first-ever Warc Awards

By Joseph Ekeng The prestigious Warc Awards for Effectiveness 2023,...

EXMAN unveils awards jury

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...

Throwback Thursday: Top Condom brands in Nigeria (II)

By Abimbola Mohammed Do you remember the coded slang used to call condom back...

Unilever, Arzeda  partner on AI generated performance-enhancing enzyme

By Kingsley Odii Unilever, a multinational consumer goods giant has partnered...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

Adesua Dozie emerges Exxon Mobil’s first female vice chairman

By Felicia Nwosu Adesua Dozie, the quintessential trailblazer has emerged as Exxon...