Tag: Branding

Unilever acquires Yasso, expands ice-cream product line

By Felicia Nwosu Global fast moving consumer goods giant, Unilever, has...

Discos record revenue of N41bn growth in Q4 2022 – NERC

By Felicia Nwosu With over 2 million registered energy customers in the fourth...

Lagos NIPR congratulates Adeniyi on appointment as Acting CG of customs

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR), Lagos Chapter,...

Transparency, trust is important in marketing strategy – experts

By Abimbola Mohammed As technology continues to shape the world, marketers and...

Aspartame set to be declared carcinogen by WHO

Aspartame, one of the world's most common artificial food and beverage sweeteners...

NAFDAC cautions Nigerians against contaminated Sprite

Following consumer complaint over a batch of unwholesome Sprite 50cl glass...

Payable On Death form is not legally recognised in Nigerian banks

By Abimbola Mohammed   Against the backdrop of the said Payable On Death (POD)...

75% of brand assets lack distinctiveness – report

By Kingsley Odii Ipsos, a multinational market research and consulting firm and...

Uber partners with Omnicom to enhance its advertising sales pitch

By Kingsley Odii Uber has joined forces with foremost advertising agency Omnicom...

Ufot tasks IMC practitioners on power of data

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has tasked...