Tag: Branding

PepsiCo marketing director embraces in-house agency model 

By Joseph Ekeng Nancy Croix, the marketing director at PepsiCo, believes...

Nigeria’s telecom industry surpasses $75.6bn in investments

By Joseph Ekeng Investments in Nigeria's telecom industry have soared to...

Pepsico introduces Colachup to redefine beverage experience

By Felicia Nwosu To provide a unique and innovative product that will reflect...

West Africa emerges most promising energy exploration hotspot – Survey

By Kingsley Odii West Africa has emerged as a promising region for energy exploration...

Onukwu appointed as Executive Director at TBWA Concept Unit to drive innovation, growth.

The board of directors of TBWA \Concept Unit, one of Nigeria's leading advertising...

Air ticket prices rise by 34.06% in one year for Nigerians

By Joseph Ekeng In the past year, air travel has become increasingly...

FMCG market in Metaverse projected to grow by $2.11bn from 2021-26

By Felicia Nwosu Technavio, a market research company with global coverage, has...

Stellantis appoints black targeted AOR

By Kingsley Odii Stellantis, the global automotive manufacturer formed by the...

AI’s tentacles will impact half of all advertising revenue by 2023 – GroupM

By Felicia Nwosu GroupM has predicted that Artificial Intelligence (AI’s) tentacles...

Nigeria’s plastic recycling market forecast to garner $3.47 million by 2030

By Felicia Nwosu The Nigerian plastic recycling market analysis report has estimated...