Tag: Branding

Wema Bank partners FG to establish digital and skillnovation hubs

By Kingsley Odii In a bid to empower Nigerian youths with digital and relevant...

Nigeria’s packaging market size to attain USD1bn by 2028

By Felicia Nwosu Mordor Intelligence has projected that Nigeria's packaging...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of others,...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a key...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued to soar...

Bud Light’s Troubles: AB InBev reports significant decline in sales

By Joseph Ekeng AB InBev, a major player in the beer industry, finds...

How Gov. Fintiri draws ire of Nigerians with appointment of 35 content creators

By Seun Johnson Adamawa State governor, Ahmadu Fintiri appears ready not...

Movies that shattered box office with power of marketing in last 2 quarters

By Abimbola Mohammed  The last few months have been rocky in the movie industry...

Nigerian banks record growth in HY1 2023 unaudited report

By Ibidunni Banjoko Nigerian banks have released their unaudited report for the...