Tag: Branding

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have found...

Tinubu’s reforms hold promise for Fintech industry

By Seun Johnson Despite the significant challenges faced by many startups, President...

Business managers grapple with budget flexibility in turbulent economy – experts

By Abimbola Mohammed In a recent address to business managers with profit &...

Nigeria collaborates with Sweden to strengthen digital economy

By Seun Johnson The Federal Government has formed a collaboration with the Swedish...

Walk with Power Oil at WalkHeartOn 2024 – “Together We Can Save a Heart”

Power Oil, sequel to the announcement of their partnership with Kanu Nwankwo’s...

Leo Burnett secures ANZ’s creative account in competitive pitch

By Felicia Nwosu In a significant win, Publicis-owned Leo Burnett has been named...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

Flour Mills targets continental growth with $1bn investment strategy

By Felicia Nwosu Flour Mills of Nigeria Plc the nation’s largest food processing...

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the...

Golden Terra Oil’s “Pour Pure Love” Campaign shines at The EDGE Awards

At the 2024 EDGE Awards, held in Lagos, we were thrilled to witness Golden Terra...

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