Tag: Branding

CBN vows to crack down on offenders of illegal forex trade

By Felicia Nwosu Folashodun Shonubi, the acting Governor of the Central Bank of...

Nigeria’s economy increased by 2.4% in Q1- OPEC

By Felicia Nwosu The Organisation of Petroleum Exporting Countries (OPEC) in its...

Brands with successful co-marketing strategy

By Abimbola Mohammed When effectively executed, co-marketing strategy can be one...

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates every...

MTN Group reports 22% growth in fintech as MoMo numbers stagnate

By Kingsley Odii Africa’s largest telecommunications company, MTN Group, has...

MTN Fintech business is set to be sold to Mastercard at $5.2bn

By Ralph Tathagata MTN and Mastercard are set to sign a memorandum of understanding,...

ARCON clamps down on ‘ALL EYES ON THE JUDICIARY’ ad, sanctions violators

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON) has...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content (UGC)...

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow to household...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...