Tag: Branding

Marketers need to adapt proactive measures – Elatuyi

By Oluwaseyi Lawal The Marketing Director, Sub-saharan Africa for Pladis Global,...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...

MARKETING EDGE is now a phenomenon –Mbanefo

By Felicia Nwosu The Managing Director/ Chief Executive Officer (CEO) of New Crystal...

TikTok fined $379M for GDPR violations, ordered to revamp DPP

By Kingsley Odii TikTok, the popular video-sharing platform, has been fined $379...

Telecom investments in Nigeria hit $77bn – NCC

By Ibidunni Banjoko The Executive Vice-Chairman of Nigerian Communications Commission,...

Acquisition of talents and its daunting challenge in PR Industry

By Seun Johnson Just like any other profession, the issue of talents acquisition...

PR: The MARKETING EDGE experience

By Nsikak Daniels "Without labour, nothing prospers." - Sophocles In all facets...

MARKETING EDGE Awards holds tomorrow

By Felicia Nwosu The MARKETING EDGE Brands & Advertising Excellence Awards is...

Adapt to dynamic business environment to achieve set goals, Moroke urges marketers

By Felicia Nwosu  Ivan Moroke, CEO of Kantar Insight Division, South Africa,...

Osunkeye tasks marketers on leveraging technology

By Ibidunni Banjoko A Chartered Marketer and tech leader, Buki Osunkeye, has called...