Tag: Branding

Global IT firm releases six tech trends for 2024

By Abimbola Mohammed  In preparation of what to expect in 2024 in the tech industry,...

Tiwa Savage postpones historic Wembley concert due to illness

By Abimbola Mohammed  Afro songwriter and singer, Tiwa Savage, popularly known...

Amazon enters South African e-commerce market amidst regulatory challenges

By Joseph Ekeng Global e-commerce juggernaut Amazon has officially announced...

NIMN signs strategic partnership with LBS to promote thought leadership

By Felicia Nwosu The National Institute of Marketing of Nigeria (NIMN) has signed...

The Coca‑Cola Company, Pernod Ricard team up on RTD cocktail

By Ibidunni Banjoko  In a bid to expand in the alcohol ready-to-drink space,...

MARKETING EDGE on TV hosts Olusanya tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Ferrari now accepts crypto in selling its cars in the U.S.

By Ralph Tathagata Despite many blue-chip companies avoiding crypto as the volatility...

Coca-Cola’s CEO offers unique insights on the company’s data-driven success story

By Joseph Ekeng In a recent revelation, Coca-Cola's CEO, James Quincey,...

FG proposes N26 trillion as 2024 budget amid 26.72% inflation rate

By Ibidunni Banjoko  The Federal Government of Nigeria is projecting an estimate...

Diageo pours £1bn into farming for production of Scotch and Tequila

By Joseph Ekeng Diageo, the owner of popular brands such as Johnnie...