Tag: Branding

Sanwo-Olu ends LITF with call for survival strategy

By Felicia Nwosu After 10 days of an engaging and exciting exhibition filled with...

AB InBev’s U.S. CMO Garbe to depart amid organizational restructure

By Ibidunni Banjoko Benoit Garbe, the U.S. Chief Marketing Officer at AB InBev,...

Telcos set to lose $3billion messaging revenue to WhatsApp, Telegram, others

By Ralph Tathagata A recent projection that Over-the-Top (OTT) business messaging...

FirstBank’s 62nd Lagos Golf Amateur Championship kicks off today

By Ralph Tathagata The 62nd FirstBank Lagos Golf Amateur Championship, a prestigious...

Toyota Motor debuts 2025 new model

By Felicia Nwosu In a bid to stay ahead of trends, Toyota Motor, North America,...

Lagos State’s $100m Film City set to elevate Nigeria’s film industry

By Joseph Ekeng In a move that promises to reshape Nigeria’s cinematic...

Experts advocate advertising trends that can’t be ignored in 2024

By Abimbola Mohammed Industry experts have offered insights into the advertising...

Lagos partners with Red Bull to portray the megacity splendor

By Ralph Tathagata In a project designed to showcase the beauty of a megacity, the...

How Nigerian brands are introducing economy packs to lessen hardship

By Oluwaseyi Lawal In a classic Bottom of the Pyramid (BOP) fashion, amid...

Ogilvy PR appoints Buchanan as Global, EMEA President

By Ibidunni Banjoko  Ogilvy PR, a prominent global communications agency, has...