brand

MOUKA celebrates 60th anniversary, reiterates dedication to quality

Mouka Foam, one of the leading foam brands has celebrated its 60th year of existence...

Airtel signs partnership deal with EcoBank on mobile money

Airtel Africa and Ecobank Transnational Incorporated (ETI), the parent company of...

Unilever Lifebuoy celebrates Global Handwashing Day with 1 billion brand loyalists

As we celebrate Global Handwashing Day this year with millions of people across the...

Hollandia Evap Milk picks Mercy Johnson as brand ambassador

Hollandia Evap Milk, Nigeria’s leading evaporated milk brand from the stable of...

PepsiCo credits increased ad spend for sales growth

PepsiCo, Inc has said that the increased ad spending did help boost sales by 4.26%...

5Alive Citrus Burst and Berry Blast get new look

Five alive, one of the leading fruit juice brands from the stable of Coca-Cola, has...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...