Tag: brand

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...

AB InBev Asia unit raises $5billion in world’s second-largest 2019 IPO

AB InBev raised about $5 billion in a Hong Kong IPO of the brewer’s Asia-Pacific...

Birmingham 2022 invites pitches for advertising, PR, design and research business

The Birmingham Organising Committee for the 2022 Commonwealth Games is seeking agencies...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...