Tag: brand

PepsiCo credits increased ad spend for sales growth

PepsiCo, Inc has said that the increased ad spending did help boost sales by 4.26%...

5Alive Citrus Burst and Berry Blast get new look

Five alive, one of the leading fruit juice brands from the stable of Coca-Cola, has...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...

AB InBev Asia unit raises $5billion in world’s second-largest 2019 IPO

AB InBev raised about $5 billion in a Hong Kong IPO of the brewer’s Asia-Pacific...

Birmingham 2022 invites pitches for advertising, PR, design and research business

The Birmingham Organising Committee for the 2022 Commonwealth Games is seeking agencies...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...