brand

Pernod Ricard appoints veteran marketer Ann Mukherjee as CEO

French beverage giant Pernod Ricard’s North American operations are now under new...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

Heineken takes the lead in discarding plastic rings for cardboard

Heineken, the Dutch beer giant is getting rid of the plastic six-pack rings and shrink...

How AB InBev lost $20billion in market value

As a beer giant with thriving brands around the world, Anheuser-Busch InBev (AB InBev)...

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...

Golden Penny sponsors couple on trip to Dubai

Golden Penny, a brand on the stable of Floor Mills Nigeria (FMN) Plc has announced...

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

Devon King’s launches King of Street Foods, targets vendors across Nigeria

Devon King's cooking oil has announced its flagship campaign tagged "King of Street...