Tag: brand

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

Devon King’s launches King of Street Foods, targets vendors across Nigeria

Devon King's cooking oil has announced its flagship campaign tagged "King of Street...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...

Hollandia Evap inspires consumers in latest brand campaign

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new...

Coca-Cola calls for creative agency on new global campaign

Coca-Cola is in the middle of a review for a new global brand campaign. The scope...

Xaomi unveils Redmi Note 8 pro, others in Nigeria

Following a debut in China, Xiaomi has announced four new devices in Nigeria. They...

Johnnie Walker master blender bags OBE medal as the brand keeps walking

“The whole world steps aside for the man who knows where he’s going. Johnnie...

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...

Gulder Ultimate Search promises delightful comeback

Nigerian Breweries’top reality television series, Gulder Ultimate Search (GUS),...