Tag: brand

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

May & Baker signs contract manufacturing agreement with Sanofi Nigeria

Nigeria’s premier pharmaceutical manufacturing company, May & Baker Plc, has...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Tetra Pak launches first traceable F&B packaging using plant-based polymers

Tetra Pak, together with its supplier Braskem, has become the first company in the...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Which touchpoints deliver the most brand ROI?

Brands are the sum of all experiences with a product. Paid media contributes, on...

Brands can now advertise on Jumia’s platforms to reach wider, more targeted audience – Martins

Nigeria's leading e-commerce platform, Jumia, has opened up its e-commerce platform...

Global brands position for stakes in the Nigerian market

"While Nigeria cannot be described as a global tourism destination, it is undoubtedly...