brand

Airtel wins the ‘Best Use of Storytelling’ Awards at SERAs 2019

The 13th edition of the SERA Awards has awarded Airtel Nigeria with the ‘Best Use...

MTN partners Spelling Bee competition to produce One Day CEO

Winners have emerged in the 2019 edition of the Lagos State Spelling Bee Competition...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

Collaboration key in closing the digital skills gap in Africa

In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa...

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

May & Baker signs contract manufacturing agreement with Sanofi Nigeria

Nigeria’s premier pharmaceutical manufacturing company, May & Baker Plc, has...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...