brand

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Marketing Edge Live Instagram conversation hosts Meka Olowola

As MARKETING EDGE Live Instagram conversation continues to gather momentum with renewed...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Duracell appoints MediaCom as global media agency

Following a competitive pitch, MediaCom has been appointed Duracell’s global media...

CoCa-Cola: 134 years of sterling brand consistency and currency

Just as being good looking supposedly gives people an advantage in life, brands experience...

Coca-Cola celebrates 134 years of brand existence, committed to making a difference

Coca-Cola Company, an Atlanta U.S based beverage giant has celebrated 134 years of...

AB InBev records 5.8% decline in Q1 2020 revenue

AB InBev, the world’s Number 1 brewing giant released its reports for the first...

International Breweries informs NSE of Otunba Michael Daramola’s resignation

International Breweries Plc, a member of ABInBev, the world’s No. 1 brewing group...