Tag: brand

The Coca-Cola Company appoints former U.S. federal judge as counsellor

Global beverage maker, The Coca-Cola Company, has announced the appointment of J....

Amstel Malta reschedules ‘Amstel by Me’ campaign for Nigerian creatives

Amstel Malta, leading non-alcoholic malt drink, says it has postponed the boot camp...

IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020 report,...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...

Malta Guinness celebrates 30 years of operation

Malta Guinness, one of Africa’s leading Non-alcoholic, adult, premium soft drink,...

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...

Unilever sets €1bn target in annual sales of plant-based foods

Multinational FMCG giant, Unilever has set a target of €1bn (£900m) in annual...

LIA 2021 entry opens with 50% discount for entries finalized by 28 February

London International Awards (LIA) 2021 is open for entries in response to requests...

Publicis Worldwide named lead agency for Heineken

Following “strategic discussions”, both locally and in its Amsterdam head office,...

Why brands should retool their pre-pandemic digital strategy

Brand in Focus The global Covid-19 pandemic has ushered in a new reality and businesses...