brand

PepsiCo to sell Tropicana, other juices in $3.3B deal

PepsiCo, a leading FMCG company has announced that it is in talks to sell Tropicana,...

MARKETING EDGE on TV features AAAN President on TVC DStv Channel 418 @12:30PM this Wednesday

By Oghale Mafuru MARKETING EDGE on TV, a leading marketing and advertising TV...

Strike a balance between traditional and new media, Iweanoge advises brand managers

By Felicia Nwosu The Chief Executive Officer of Papyrus Digital Solutions Ltd, Richard...

OELA music project to help grow Lagos economy as robust tourism destination – Uzamat Akinbile-Yussuf

Lagos State Government has endorsed the new music project tagged OELA Project Evergreen...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

MARKETING EDGE set to hold Quarterly Virtual Summit this June

Committed to setting agenda and driving germane industry conversation in Nigeria’s...

Nestle is working on 60% of unhealthy products

Nestle, leading Fast Moving Consumer Goods (FMCG) company, says it is working on...

CSR helps build brand equity, positioning – Chidi Nwankpa

By Felicia Nwosu Brands have been advised to develop Corporate Social Responsibility...

Facebook introduces livestream shopping to improve brand-consumer engagements

  Facebook has launched its “Live Shopping Fridays” event series, which...

Unilever to change toothpaste tube package

Unilever, a multinational consumer goods company, has announced plans to switch to...