Tag: brand

Adidas to divest Reebok and focus on core brand

Adidas, largest sportswear manufacturer in Europe, in its drive to achieve the potential...

Coca-Cola Zero Sugar will be the company’s biggest source of growth in 2021, says CEO

Coca-Cola CEO has said the biggest source of growth for the next few years will likely...

Ogilvy wins iconic Zippo brand global account

WPP’s Ogilvy has been selected by Zippo, creator of the windproof lighter, as its...

Volkswagen explores flying cars in China

The German automobile giant Volkswagen is conducting a feasibility test study in...

MARKETING EDGE takes on the future today @fireside conversation

James F. Bell, an American business leader and philanthropist has said it all- “To...

You can be 100% Nigerian and still produce world-class brands, Rite Foods

Rite Foods Limited, one of the leading local manufacturers, distributors and marketers...

American democracy as a brand in crisis

Brand in Focus The United States of America has long held itself up as a bastion...

Unilever says global consumption will remain depressed in first half of year

Consumer goods maker Unilever Plc expects global consumption patterns to be suppressed...

Pure Bliss extends Millionaire Promo till end of January

Pure Bliss, the range of Indulgent Biscuits & Wafers from OK Foods, has announced...

Ajayi wins 59th FirstBank Lagos Open Golf Championship

Ikoyi Club based category-1 amateur golfer, Ajayi Tajudeen, has emerge winner of...