Tag: brand

Brands that rule Lagos traffic market

By Felicia Nwosu Over time, Lagos has become synonymous with gridlock, thereby...

Battle of toothpaste brands in Nigerian market

By Ibidunni Banjoko The Nigerian oral care/ oral hygiene market has always been...

Amber reiterates commitment to customer satisfaction

By Oghale Mafuru In line with its vision of promoting the health and wellness...

NIMN set to elect new Council members

By Oghale Mafuru The National Institute of Marketing of Nigeria, NIMN, in line...

Throwback Thursday: Vintage cars that rule Nigerian roads in the 70s, 80s

By Abimbola Mohammed Our memories of the 70s and 80s are filled with great music,...

Brands must strategise beyond sales or be left behind – Adewunmi

By Felicia Nwosu Victoria Adewunmi, Managing Director of Watermark & Victoria,...

Mercedes recalls 1m cars over brake failure

By Felicia Nwosu German auto giant, Mercedes-Benz, has recalled nearly one million...

MARKETING EDGE on TV hosts Adewunmi this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Dentsu International grabs Heineken’s USA media account

By Abimbola Mohammed  Heineken USA has selected Dentsu International for its media...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...