brand

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...

Brand visibility is crucial to any business – Oke

Ibidunni Banjoko Bunmi Oke, Chief Executive Officer and Lead Consultant of Lady...

Nigerian Marketing Awards debuts

To recognise and reward activities that go above and beyond, pushing the boundaries...

Mixed reactions trail brands that failed to associate with Amusan

By Abimbola Mohammed Mixed reactions have trailed brands that failed to show support...

Stanbic IBTC emerges Best Sub-Custodian Bank in Nigeria at GFA

Stanbic IBTC Bank PLC has emerged as ‘Best Sub-Custodian Bank in Nigeria’ at...

Nigeria agencies are technology savvy- experts

By Abimbola Mohammed Technology adoption has been on the rise in recent years...

FairMoney Microfinance Bank: Building the mobile bank for the next 2 billion

FairMoney Microfinance Bank was founded in 2017 by Laurin Hainy, CEO, Matthieu Gendreau,...

Why some breweries, beer brands go extinct

By Abimbola Mohammed The list of extinct breweries and beer brands is a long one....

Mastercard commits to improved customer experience

By Oghale Mafuru As consumer behaviour continues to evolve, Mastercard, a leading...

Experts advise strategic approach to trend-riding

By Oghale Mafuru Against the backdrop of recent trademark infringement issues...