brand

Brands need to collaborate with agencies, tech companies – Elatuyi

By Abimbola Mohammed Agencies and brands need to co-create because nobody is an...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

Meet MARKETING EDGE annual awards 2022 sponsors, media partners

With the much anticipated MARKETING EDGE Stakeholders Summit and Brands &...

Consumer attention is now scarce commodity – expert

By Abimbola Mohammed Attention is a scarce commodity and one of the challenges...

MARKETING EDGE counts down on 2022 Summit & Awards, Sanwo-Olu as Keynote Speaker

Preparations are in top gear as MARKETING EDGE, Nigeria's leading and authoritative...

Amusan retains Diamond League crown with new record

Abimbola Mohammed Tobiloba Amusan has added another feather to her cap as she...

Mixed reactions trail ARCON’s ban on foreign models, voice-over artistes

By Felicia Nwosu The recent ban on the use of foreign models and voice-over artistes...

History and histrionics of Vaseline brand

By Temitope Akanle The best look one can wear is healthy, glowing skin, which is...

Cote d’Ivoire launches first locally made Smartphone

The first locally made smartphone was launched in Cote d’Ivoire recently. Founder...

How Heineken leverages brand authority to stay relevant

By Ralph Tathagata The brewing industry is changing fast. To master the art of relevance,...