brand

Nigeria ranks 3rd highest paint exporter in Africa – Osidipe

By Charles Okonji During his lecture at the biannual Coating Show of the Paint Manufacturers...

Ighodalo decries access to raw materials, brain-drain

By Oghale Mafuru As the Federal Government continues to seek ways to diversify...

Nigeria sees decline in import of PCD shipments

Technology has made great progress over the recent years, and the proof is all around...

ARCON approval gives AMA great stature and high standing – Adzufeh

By Abimbola Mohammed  Following the approval of Alphabet Media Academy (AMA),...

SIFAX Group Chairman bags Melvin Jones Fellow Award

Dr. Taiwo Afolabi, Chairman of SIFAX Group, has been honoured with the Melvin Jones...

A brand is exclusive trademark that has memories – Adefila

By Felicia Nwosu Strong distinctive brands must be able to trigger nostalgically,...

Brands need to deepen customer satisfaction culture – Ohanugo

By Felicia Nwosu Doris Ohanugo, Executive Head, DSTV Media Sales, Multichoice Nigeria,...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...

Embedding cultural element helps brands resonate with consumers

By Felicia Nwosu Emotions, decisions and behaviours are informed by culture in driving...

Adunni Ade, son unveiled as Twisco’s new Brand Influencers

Twisco has announced the addition of award-winning, Nollywood actor, fashion model...