brand

Oyeyemi urges agencies to prioritize competence for global competitiveness

By Oghale Mafuru Against the backdrop of the recent emergence of Rishi Sunak as...

Customers are the lifeblood of brands – Morris

By Felicia Nwosu Colin Morris, Creative Director, Chain Reactions Africa, has said...

Nigeria ranks 3rd highest paint exporter in Africa – Osidipe

By Charles Okonji During his lecture at the biannual Coating Show of the Paint Manufacturers...

Ighodalo decries access to raw materials, brain-drain

By Oghale Mafuru As the Federal Government continues to seek ways to diversify...

Nigeria sees decline in import of PCD shipments

Technology has made great progress over the recent years, and the proof is all around...

ARCON approval gives AMA great stature and high standing – Adzufeh

By Abimbola Mohammed  Following the approval of Alphabet Media Academy (AMA),...

SIFAX Group Chairman bags Melvin Jones Fellow Award

Dr. Taiwo Afolabi, Chairman of SIFAX Group, has been honoured with the Melvin Jones...

A brand is exclusive trademark that has memories – Adefila

By Felicia Nwosu Strong distinctive brands must be able to trigger nostalgically,...

Brands need to deepen customer satisfaction culture – Ohanugo

By Felicia Nwosu Doris Ohanugo, Executive Head, DSTV Media Sales, Multichoice Nigeria,...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...