Tag: brand

Global brands that tapped into Pele’s prowess to build equity

By Felicia Nwosu Over the years and across the globe, brand endorsement by popular...

Yemisi Obadina becomes Visa’s Marketing Manager, West Africa

By Oghale Mafuru Visa, a leading digital payment platform has appointed Yemisi...

EXMAN optimistic for 2023 

  By Oghale Mafuru As practitioners in the Integrated Marketing Communications...

Impact of election on adspend over-rated -Oyeyemi

By Oghale Mafuru As the 2023 general election gathers momentum, Kolawole Oyeyemi,...

CNN ranks Lagos as one of the best 20 destinations to celebrate New Year’s Eve

By Abimbola Mohammed CNN.com has ranked Lagos State in Nigeria as one of the best...

ARCON, NIMN to implement MOU this year

Oghale Mafuru As part of initiatives earmarked for this year to reposition the...

Consumers hopeful of inflation decline this year

By Oghale Mafuru Amidst startling economic forecast for 2023 from the International...

MARKETING EDGE on TV hosts Adelusi today

By Oghale Mafuru Foremost and leading brand centric, marketing and advertising...

Brands need to adopt targeted strategy to dominate niche market – Femi-Fred

By Felicia Nwosu To meet end users in their specific areas of interest, brands and...

ARCON focuses on advertising reforms enforcement in 2023

By Oghale Mafuru As part of strategies to consolidate on existing initiatives...