Brand Strategy

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

Firstbank launches Firstmonie merchant solution to advance digital payments across Nigeria

FirstBank has launched its FirstMonie Merchant Solution to strengthen digital payments...

Anietie Udoh Named Judge at 2025 International Content Marketing Awards

Anietie Udoh, Divisional Director of Marketing at Marketing Edge magazine, has been...

Moniepoint launches ‘Made for Your Progress’ campaign with Victor Osimhen as brand ambassador

Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panellist – Dr. Omotola

At the 2025 Marketing Edge National Stakeholders’ Summit, one of the voices set...

Meet MARKETING EDGE National Stakeholders Summit moderator – Mbanefo

Ozoemena Mbanefo, widely known as Ozone, is a name that resonates with creativity,...

WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum

The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering...