Brand Positioning

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market. It...

Marketing Edge unveils world-class website

In furtherance to the recent organizational and operational restructuring at MARKETING...

Berger Paints repositions to boost global competitiveness

Berger Paints Nigeria Plc, a leading paints and allied coating products manufacturer,...