Brand news

Nigeria’s airlines warn of collapse over multiple taxes

Nigeria’s aviation sector is edging dangerously close to collapse as airlines battle...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

Federal High Court affirms ARCON’s constitutional authority over Out-of-Home advertising regulation

The Federal High Court sitting in Lokoja has delivered a landmark judgment upholding...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask the...

Glo wows subscribers with house, other amazing prizes in “Jollof” Promo

Digital solutions provider, Globacom, has promised its subscribers amazing prizes...

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men not...