Brand news

Omnicom Media Group mourns John Ajayi, commiserates with MARKETING EDGE

Omnicom Media Group (OMG) has expressed deep condolences to MARKETING EDGE following...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging towards...

PRCAN mourns John Ajayi, Founder of MARKETING EDGE

The Public Relations Consultants Association of Nigeria (PRCAN) has expressed deep...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

Executive transition signals a new phase at UBA

United Bank for Africa has unveiled a fresh round of executive appointments set to...

‎Turkish Airlines introduces flights to Phnom Penh, Cambodia

‎Turkish Airlines has taken a bold step further to strengthen its global reach...

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

Meta faces scrutiny over scam ads tied to China advertising growth

Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, is facing...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...

LaPRIGA 2025 lights up Lagos, celebrates a decade of excellence in PR

Lagos witnessed a grand convergence of influence, creativity and professional distinction...