Brand news

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology. Industry...

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed for...

Nigeria’s airlines warn of collapse over multiple taxes

Nigeria’s aviation sector is edging dangerously close to collapse as airlines battle...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

Federal High Court affirms ARCON’s constitutional authority over Out-of-Home advertising regulation

The Federal High Court sitting in Lokoja has delivered a landmark judgment upholding...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask the...

Glo wows subscribers with house, other amazing prizes in “Jollof” Promo

Digital solutions provider, Globacom, has promised its subscribers amazing prizes...