Brand news

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn....

MARKETING EDGE to host ‘Night of Tributes’, in honour of late Publisher, John Ajayi

MARKETING EDGE, Nigeria’s foremost brand-focused media platform, has concluded...

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova...

Tolaram Africa strengthens consumer strategy with Obabueki Aigbogun apointment

Tolaram Africa has reinforced its commitment to consumer led growth with the appointment...

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams notice...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....