Brand Innovation

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

African brands Congress 2025 set to celebrate a decade of innovation

The organizers are preparing intensely to host The African Brands Congress (ABC)...

Leye Makanjuola, delivering measurable business results for clients across the globe

Leye Makanjuola, a seasoned entrepreneur, strategist, and growth marketing leader...

Roseline Abaraonye: a force in African brand marketing

Roseline Abaraonye is currently the Marketing Director at IMPERIO INTERNATIONAL LTD....

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...