brand and business news

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

Maureen Ifada of FrieslandCampina WAMCO Crowned Marketing Director of the Year

Marketing Director of FrieslandCampina WAMCO Nigeria, Mrs. Maureen Ifada, has been...

WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum

The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering...

Meet MARKETING EDGE National Stakeholders Summit panelist – Victoria Ajayi

Mrs. Victoria Abiola Ajayi (FCCA, MBA, M.CIoD) will serve as a panellist at the forthcoming...

Experts at LaPRSC urge action-driven policies, clear communication, inclusive investments to transform education

Stakeholders at the 12th Lagos Public Relations Stakeholders’ Conference (LaPRSC),...

Nigeria’s youth hold key to national development, calls for better policy communication- Sanwo-Olu

Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu, emphasized that Nigeria's economic...

Nigeria and Ghana Join dentsu’s Influencer Movement Across Africa

Influencer marketing is surging worldwide, but Africa is rewriting the rules. With...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...