brand and business news

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

Elizade JAC Motors unveils Taaooma as First-Ever Brand Ambassador, Presents Her with a JAC JS6 SUV

Elizade JAC Motors has announced the appointment of award-winning comedian and content...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

GLO users applauds network upgrade

 The network upgrade recently borne by telecommunications giant Globacom has been...

The rise of travel media networks in Nigeria

Once upon a time, airlines and travel agencies only offered tickets. Today, they...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Nigerian telecom sector secures over $1 billion in investments after tariff hike

Nigeria’s telecommunications industry has attracted more than $1 billion in new...

Samsung Launches Vision AI TV: A New Era in Home Entertainment, Celebrating 19 Consecutive Years as the Global No. 1 TV Brand

Samsung Electronics has announced the launch of its groundbreaking Samsung Vision...

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...