brand and business news

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

Every customer interaction builds or destroys your brand, Salvador advises business owners

Damola Richard Salvador, CEO and Lead Strategist at Digisplash, a content-led, integrated...

Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...

SKOT Communications launches Academy to shape Global Storytellers

SKOT Communications, a global strategic communications consultancy, has launched...