brand and business news

Advertising can thrive without deception – Akinlolu Kehinde SAN

Legal and advertising industry stakeholders have affirmed that Nigeria's advertising...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...

Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names to...

Goodearth Hot Peppe clinches EDGE Outstanding Indigenous Naija Spice of the Year

In a stunning display of indigenous excellence, Goodearth Hot Peppe from the stable...

PremiumTrust Bank sets new digital standard with Blayzz, wins  EDGE Innovative Digital Bank Platform of the Year

In a financial landscape marked by volatility and rapid transformation, PremiumTrust...

Dr. Emmanuel Efe Emefienim, EDGE Outstanding CEO Legacy Banker of the Year: A Paragon of Financial Excellence

Recognising great men who have  penchant, thirst, craze, and drive for excellence...

Customer Week 2025: “Mission: Possible”,  turning service challenges into customer loyalty

This week marks Customer Service Week, a global celebration that highlights the vital...

Manpreet Singh: The golden fish of Nigerian Marketing shines as EDGE Outstanding Marketing Personality of the Decade

Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle, more...