brand and business news

Google’s big AI shopping upgrade: what marketers should know about its new ‘Agentic’ search

Google is significantly improving the online shopping experience. Crucially, the...

Havas eyes minority stake in WPP, signalling shake-up in global Ad industry

Havas may invest in WPP. This development could significantly change the power dynamics...

Amazon Prime Video races ahead in streaming ads with 315 million monthly prime video viewers

 Amazon has firmly announced its arrival as a dominant force in global advertising....

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...

Founder controversy: When personal past becomes corporate risk

Paystack has suspended its co-founder and Chief Technology Officer, Ezra Olubi, after...

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant sleepless...

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at work...

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink campaign,...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Black At partners with Informa for Africa Tech Festival

 Black At has announced a strategic partnership with Informa, organizers of the...