brand and business news

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed for...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask the...

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men not...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely just...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...