brand and business news

Lafarge Africa Plc premieres “Beyond Buildings” Campaign

Lafarge Africa Plc, a building solutions company and manufacturer of premium building...

itel SUPER 26 Ultra Wins “Best Curved Display and AI-Powered Smartphone of the Year” at the 2025 Nigeria Technology Awards

itel has once again reinforced its leadership in accessible innovation with the itel...

Inside the Netflix vs Paramount battle for Warner Bros

Hollywood has consistently embraced sequels. However, the industry has seldom encountered...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

Netflix-Warner Bros deal sparks industry shockwave

Netflix’s agreement to acquire Warner Bros Discovery’s film and streaming assets...

‎Coca-Cola cuts its carbon footprints with new packaging option

 Coca-Cola HBC has partnered with DS Smith and packaging machinery company Krones....

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...