Tag: AI

Marketers, communicators have to experiment with AI – Experts

By Abimbola Mohammed The Conference Board, in collaboration with Ragan Communications,...

Diageo’s cutting-edge AI tool revolutionizes brand packaging

By Kingsley odii In a groundbreaking move that is set to transform the world of...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

Gregory charges PR professionals to harness the power of AI

By Ibidunni Banjoko Gregory Galant, CEO of Muck Rack, has charged public...

Ufot tasks IMC practitioners on power of data

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has tasked...

IMC professionals express mixed reactions over AI impact on adspend

By Felicia Nwosu Against the backdrop of Artificial Intelligence (AI) that has...

Google to test generative AI ads as its amps capabilities

By Ibidunni Banjoko In an attempt to catch up to some of its tech competitors in...

OpenAI foresees super-intelligence exceeding AGI within a decade

By Zion Rufus  As the AI landscape continues to evolve rapidly and approach unprecedented...

AI is challenging creative experts to get better – Akinyele

By Ibidunni Banjoko Olalekan Akinyele, Creative Director at 7even Interactive Limited,...

Metaverse marketing under threat as more brands adopt AI technologies

By Zion Rufus The emergence and rapid adoption of AI and its technologies have certainly...