Tag: AI

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

W Group launches global first real-time AI programmatic DOOH platform

W Group Holding transformed the advertising landscape this week in Dubai, launching...

Meta aims for Full AI Ad automation by 2026

Digital advertising is on the cusp of a transformative shift, as Meta, the parent...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Can AI replace Ad creatives who bring big ideas?

As times go by and a new generation willing to explore emerges, we have arrived in...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...