Tag: Agency

Industry leaders laud X3M Ideas on Cannes Lions awards win, urge agencies to emulate

By Abimbola Mohammed  Stakeholders in the Integrated Marketing Communication...

M&C Saatchi Group’s MacLennan retires as GCEO

By Abimbola Mohammed M&C Saatchi Group has announced that Moray MacLennan...

Babaeko blames low turnout @ Cannes Lions by admen on economic headwinds

By Felicia Nwosu Following the low turnout of Nigerian creative agencies...

MARKETING EDGE on TV hosts Ekine tomorrow

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Omnicom records growth of 3.4% in Q2

By Felicia Nwosu John Wren, Chairman and Chief Executive Officer of Omnicom,...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...

What Governor Sanwo-Olu should consider in appointing new LASAA helmsman

In African modern comparative politics, when it comes to political appointment, the...

Dentsu comes out on top in battle for Netflix’s media account

By Joseph Ekeng In an unexpected turn of events, Netflix has chosen...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...