Tag: Agency

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

IMC expert urges FG to support SME’s growth through advertising

An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...

NTA/HotSports Spice up Live Broadcast of AFCON 2019 with Comedy

The broadcast of the 32nd Africa Cup of Nations starting on June 21 will be given...

Carat’s Epstein steps into global role as DAN moves to further integrate media and performance

Dentsu Aegis Network (DAN) has reshuffled the leadership of its media and performance...

Meet Marketing Edge Summit Panelist

KAYODE EBATAMEHI An accomplished professional and business leader, Kayode Ebatamehi...

MIPAN holds 2019 Patrons’ Day, advocates networking

The Media Independent Practitioners Association of Nigeria (MIPAN) has held its 2019...

Mixed Reactions trail agencies’ affiliation, mergers

Stakeholders in the advertising industry have expressed mixed reactions over foreign...

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

Experiential marketers demand new law for agency fee

Practitioners under the auspices of the Experiential Marketers Association of Nigeria...

Marketing agency releases first-ever report on BB Naija at NEC Live 7

Africa’s leading marketing and public relations technology company, Plaqad.com...