It’s not just agencies who hold outdated views on procurement. Marketers would...
“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...
Don’t get me wrong - I love a great metaphor. But to be great it needs to work...
Over the past two decades, I have seen more than a thousand agency credentials presentations,...
In conjunction with the recent release of its third-quarter earnings report, Japan-based...
The other day, I was attending the briefing of a highly sought-after account. It's...
Leadership of the Media Independents Practitioners Association of Nigeria (MIPAN)...
Earlier in the year, I had the opportunity of experiencing true client/agency partnership...
An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...
The broadcast of the 32nd Africa Cup of Nations starting on June 21 will be given...
