Tag: Agency

WPP’s profit plummets in Q2 amid cut in tech ad spend

By Felicia Nwosu Multinational advertising company WPP has released its second quarter...

GroupM introduces Fusion, projects it to surpass television by 2028

By Felicia Nwosu GroupM has introduced ‘Fusion’, a new retail media...

Omnicom acquires two agencies, Outpromo and Global Shopper

By Abimbola Mohammed  Omnicom Group has announced that its media service division,...

Elev8media partners with DDP Outdoor Ltd in Ghana to expand reach, global impact

To further broaden its clients' reach, amplify brand visibility and expand global...

So.Media Solutions Group appoints Doosuur as the new COO

So.Media Solutions Group, a communications agency has appointed Doosuur Victoria...

Industry leaders laud X3M Ideas on Cannes Lions awards win, urge agencies to emulate

By Abimbola Mohammed  Stakeholders in the Integrated Marketing Communication...

M&C Saatchi Group’s MacLennan retires as GCEO

By Abimbola Mohammed M&C Saatchi Group has announced that Moray MacLennan...

Babaeko blames low turnout @ Cannes Lions by admen on economic headwinds

By Felicia Nwosu Following the low turnout of Nigerian creative agencies...

MARKETING EDGE on TV hosts Ekine tomorrow

By Oladapo Olatoyosi Foremost advertising, marketing and brand-centric television...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...