Tag: Agency

Dentsu blames drop in Q2 revenue on client struggles in technology

By Felicia Nwosu Dentsu Group Inc. has reported that it recorded a fall...

Verdant Zeal holds 11th Innovention Roundtable Series, explores synergy between AI and Marcom

By Oluwaseyi Lawal Leading Marketing Communications firm, Verdant Zeal Group Ltd,...

Babaeko calls on Tinubu to revisit implementation of audience measurement

By Felicia Nwosu The push by the former Minister of Information and Culture, Alhaji...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...

Ladybird Advertising @ 5: Taking creative excellence to the next level

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step and...

WPP’s profit plummets in Q2 amid cut in tech ad spend

By Felicia Nwosu Multinational advertising company WPP has released its second quarter...

GroupM introduces Fusion, projects it to surpass television by 2028

By Felicia Nwosu GroupM has introduced ‘Fusion’, a new retail media...

Omnicom acquires two agencies, Outpromo and Global Shopper

By Abimbola Mohammed  Omnicom Group has announced that its media service division,...

Elev8media partners with DDP Outdoor Ltd in Ghana to expand reach, global impact

To further broaden its clients' reach, amplify brand visibility and expand global...

So.Media Solutions Group appoints Doosuur as the new COO

So.Media Solutions Group, a communications agency has appointed Doosuur Victoria...