Tag: Agency

Ogilvy wins big at Loeries awards

Ogilvy South Africa, a leading advertising agency, has emerged as the biggest winner...

Ogilvy Consulting announces dual leadership appointment 

By Abimbola Mohammed   Ogilvy Consulting has announced the appointments of Chris...

Sasan Saeidi takes the rein as IAA President

By Oghale Mafuru Global advertising body, the International Advertising Association,...

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product offering Though...

PPlusMeasurement challenges PR agencies on self-assessment

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency, has criticized and...

Shobanjo wins OON national honour 

By Ibidunni Banjoko The Nigerian President, Muhammadu Buhari conferred Biodun...

Embedding cultural element helps brands resonate with consumers

By Felicia Nwosu Emotions, decisions and behaviours are informed by culture in driving...

FCB Inferno elevates Katy Wright to CEO

By Ibidunni Banjoko FCB Global has elevated Katy Wright to the Chief Executive...

BMW appoints iProspect as its offline media agency across Europe

By Ibidunni Banjoko BMW Group has appointed Dentsu’s media agency iProspect...

Dentsu taps Mohanty as Chief Creative Officer

By Abimbola Mohammed Dentsu Creative India has appointed Joy Mohanty as its new...