Tag: Agency

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Our problem isn’t thinking out of the box, but lack of enabling environment – Ajufo

By Felicia Nwosu Emmanuel Ajufo, President of the Out-of-Home Advertising Association...

Biggest account review in 2022

By Abimbola Mohammed 2021 was a great year, but 2022 seems to be a better year...

Video content will lead trends in 2023 – experts

By Abimbola Mohammed From start-ups to big corporations, brand awareness will always...

Top  rebranded agencies in 2022

By Felicia Nwosu  For many agencies, the year 2022 will remain indelible as a...

Experiential expert lists how brands can achieve customer-centricity in 2023

By Felicia Nwosu Hopewell Efese, Account Director, Connect Marketing Services, has...

Agencies must equip their businesses with right talents – Adeleye

By Felicia Nwosu Detola Adeleye, Director, Human Resources, Connect Marketing Services,...

Dentsu Creative taps Izzard-Brown as UK Chief Strategy Officer

By Ibidunni Banjoko In a bid to establish itself as a driving force for modern...

OMD wins Burberry’s global media account

By Abimbola Mohammed OMD, one of the world’s leading media planning and buying...

Adoption of technology will automate media buying – Adelusi

By Abimbola Mohammed Femi Adelusi, President, Media Independent Practitioners Association...