Tag: Agency

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...

Uber reviews $600m global media agency account

By Joseph Ekeng Uber, the leading ride-hailing company, has announced that it is...

EXMAN Professionals recall nostalgic experiential journey

By Felicia Nwosu Some pioneers and founding members in the Experiential Marketers...

Ufot charges IMC practitioners on building professional career

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has charged...

Industry leaders caution brand custodians on religious, cultural nuances

By Felicia Nwosu Industry thought leaders in Nigeria’s Integrated Marketing Communications...

GroupM elevates Samantha as Global Head of Commerce

By Ibidunni Banjoko With the aim to standardize its commerce capabilities across...

SO&U restructures, appoints new brand management structure 

By Abimbola Mohammed As part of its commitment to redefine, reinvent and refocus...

Ideas Origin Media named the creative agency for Jack Daniel’s in Nigeria

By Zion Rufus Ideas Origin Media, a leading creative agency in Nigeria,...

Lagos: Election posters defacement lingers

By Felicia Nwosu Weeks after the 2023 general elections, the posters used  for...

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...