Tag: Agency

GroupM elevates Samantha as Global Head of Commerce

By Ibidunni Banjoko With the aim to standardize its commerce capabilities across...

SO&U restructures, appoints new brand management structure 

By Abimbola Mohammed As part of its commitment to redefine, reinvent and refocus...

Ideas Origin Media named the creative agency for Jack Daniel’s in Nigeria

By Zion Rufus Ideas Origin Media, a leading creative agency in Nigeria,...

Lagos: Election posters defacement lingers

By Felicia Nwosu Weeks after the 2023 general elections, the posters used  for...

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

Adefila announces exit from SO&U Advertising

Leading advertising amazon and current Chair of Women in Advertising (WIA)  Biodun...

Omnicom soars high in its March quarter revenue

By Felicia Nwosu Amidst the pressure of prevailing global economic downturn and...

Publicis Groupe tops 7% organic growth in first quarter

By Abimbola Mohammed Publicis Groupe has beat expectations by recording 7.1% organic...

Japa Syndrome: Nigeria’s MarCom industry in crisis as brain drain spikes

Joseph Ekeng Like many other sectors in Nigeria, the Integrated Marketing Communications...

Wulff-Caesar to lead conversation at ADVAN Masterclass tomorrow

By Felicia Nwosu To provide a hands-on experiential training session and catalyse...