Advertising

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...

Mobile gaming is your blue ocean of creativity

When advertisers hear the word programmatic, the first thing they think of is data,...

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...

We aim to tackle the digital challenge through capacity building, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

3 things every marketing agency needs before going global

Though marketing and advertising have absolutely evolved over the last few decades,...

DigifyPro promises to train more Nigerian youths on digital marketing, analytics

DigifyPro, an initiative of DigifyNG, a subsidiary of Digify Africa, has reiterated...

AAAN announces panel for 2019 LAIF Awards

 The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury...

Airtel launches Smart Talk Campaign Series 2

Leading telecom company, Airtel has launched series 2 of its popular and highly rated...

PepsiCo credits increased ad spend for sales growth

PepsiCo, Inc has said that the increased ad spending did help boost sales by 4.26%...